Apeel Sciences, a pioneer in extending the shelf life of avocados and other fresh produce, has inked a deal to supply its avocados to European retailers.
Apeel and Nature’s Pride, a European produce supplier, have partnered to bring Apeel avocados to Edeka and Netto stores in Germany and Fotex and Bilka stores in Denmark.
“Approval of Apeel’s technology in Europe demonstrates the European Commission’s commitment to addressing our planet’s massive food waste crisis, which is now understood to be a top contributor to climate change,” says James Rogers, Apeel’s founder and CEO. “Our U.S. partners are realizing the value of Apeel and are halving their food waste in many cases. Our next critical step is assisting retailers across Europe in their efforts to reduce waste, while simultaneously improving profits and enabling customers to enjoy fresh, high quality produce with a longer shelf life and ripe time.”
“Every day we work across the entire chain to create innovative solutions that will make the world healthier and more sustainable. Apeel allows us to significantly reduce food waste, so we are extremely proud that the result of our intensive cooperation has now reached the shelves. We look forward to reaching more consumers in Europe with our products with Apeel,” said Adriëlle Dankier, Chief Commercial Officer of Nature's Pride.
Since Apeel and Nature’s Pride joined forces to take on the European food waste crisis earlier this year, the European Commission authorized the use of the ingredients in Apeel’s plant-derived coating that has already demonstrated a greater than 50% food waste reduction on average at the retail level in the United States.