Nielsen announced Homescan Premium, at its global thought leadership event, Nielsen Consumer 360, held in San Antonio on June 23-25.

Homescan Premium leverages Nielsen’s unique proprietary platforms and methods to create a million+ consumer panel leading to the most in-depth analysis on consumer purchase behavior available in the market today. The newly expanded panel offers the industry’s most complete market view of consumers and a level of granularity unique to the retail landscape.

“Homescan Premium is a ground-breaking new capability for the consumer packaged goods industry, allowing an unprecedented view into consumer behavior,” said Marty Siewert, Senior Vice President, Consumer and Shopper Analytics, Nielsen. “Homescan Premium builds from retailers’ loyalty information to provide a total market perspective, enabling CPG manufacturers and retailers to evaluate and measure the health of their brands and benchmark in-store performance against the rest of the market at a deeper level than ever before.”

“In order to take decisive and well-informed action on consumer behavior trends, marketers need a granular and comprehensive view of key consumer segments. Nielsen’s Homescan Premium delivers this precision, allowing retailers and manufacturers to gain early visibility into everything from new product introductions to the impact of their marketing investments.”