Florida-based berry grower-shipper Wish Farms has unveiled a new tagline: Generations of Sweetness. The move coincides with groundbreaking on the company’s new office.
“These three words perfectly meld our company’s tradition of family and mission to provide the best tasting berries,” says Amber Maloney, the company’s marketing director. “Additionally, it resonates with consumers, as parents and grandparents share the love of berries with their children and grandchildren.”
The tagline’s flexibility was also a determining factor in its selection. Maloney expects it to be a strong marketing tool, and sees it being utilized in a variety of ways. “That last word can be swapped out for almost anything we are trying to highlight — flavor, quality, family, community, giving.”
The tagline update coincides with Wish Farms’ groundbreaking of its new three-story, 24,000 square foot office for its expanding operation. Construction of the 130,000 square foot warehouse and cooling facility is scheduled for completion in January 2020.