MacDaddys Righteous Cookies, based in Delray Beach, Florida, says its products will begin selling in Whole Foods Markets in 29 stores across Florida this fall. The company, which started in 2018, is using United Natural Foods Inc. as its preferred distributor in the Whole Foods deal.
"This will definitely be a game changer as far as the MacDaddys brand is concerned," says Corey Brysman, owner and founder of MacDaddys Righteous Cookies. "I am excited as well as extremely encouraged that a first class organization like Whole Foods is giving MacDaddys this amazing opportunity. We honestly feel beyond a shadow of a doubt that getting shelf placement in Whole Foods Markets gives the brand immediate credibility as well as exposure to a very wide audience. And at the same time connects us with a major National distributor which in turn opens the brand up for potential regional as well as National level distribution within all channels of the snack food space."
MacDaddys Cookies are baked and packaged in southern Florida. Brysman says the company's manufacturer has the capacity to significantly ramp up production in order to handle the increased demand.
MacDaddys offers 6-ounce bags with approximately 20 bite-sized cookies. The original recipe is a combination or oatmeal, raisin, chocolate chips, walnuts and cinnamon. A second flavor — Coconut Craze — is currently being developed.