Publix has opened its third GreenWise Market concept, this one in a former Western Market location in Mountain Brook, Alabama, a suburb of Birmingham.

The Lakeland, Florida-based retailer previously opened GreenWise locations in Tallahassee, Florida, and Mount Pleasant, South Carolina. GreenWise Market is a specialty, natural and organic store featuring a curated selection of local and organic items, including in-house smoked meats, in-house made sausages and signature fresh-popped kettle corn. The stores feature a large selection of grab-and-go, ready-to-eat and ready-to-heat meals.

“While the location of our GreenWise Market is familiar to the residents of Mountain Brook, we believe they will be pleasantly surprised by the changes we have made,” says Publix president Kevin Murphy. “We look forward to sharing the GreenWise experience and helping our customers discover unique and trendy products.”