It was only a couple of years ago when Bentonville, Arkansas-based Walmart Stores announced a new accountability program for its suppliers: On Time In Full (OTIF). This original OTIF initiative was driven to improve in-stock at the store level. Suppliers were measured on delivering shipments at their appointed times and delivering the complete load ordered. Failure in either metric resulted in a fine.

At the recent Walmart Supplier Forum, enhancements to OTIF were announced, which put a renewed accountability on Walmart suppliers. The new measurements continue Walmart’s commitment to in-stock as well as committing to helping suppliers meet the expectations. Making improvements in OTIF performance not only improves in-stock, but also suppliers’ profitability. When suppliers are profitable, Walmart benefits.


From OTIF to OT&IF

Terry Clear, Director of Client Services for 8th & Walton, was a recent guest on the Conference Call podcast. He and his team have been working with suppliers since the announcement. In the interview, Terry explained the nature of the change to the initiative, what suppliers can expect, and how Walmart is helping them meet the new goals.

We began by asking Terry what all suppliers were anxious to learn at the Supplier Forum: What was the big surprise about OTIF?

“The big surprise was that On Time and In Full will now be two separate metrics,” Terry explained. “So the On Time portion will measure your performance related to delivery into the distribution center and the In Full performance will be related to how many cases were received on the purchase orders. They will be two separate metrics going forward.”

With the first question on suppliers’ minds answered, the next step was learning how they can track their own accountability to make improvements. Walmart is rolling out changes to keep suppliers in the know in the new split metrics.

“There will be changes to the OTIF Scorecard suppliers see in Retail Link,” Terry continued. “The On Time portion will have new goals, and it’s really about if the supplier is pre-paid or collect, LTL or full truckload. It shows how products arrive at the distribution center relative to the Must Arrive By Date (MABD) compliance window.”


Learning From Past Mistakes

When the original OTIF initiative was announced a few years ago, some suppliers dismissed it for two reasons:

·          They felt Walmart would never go through with it

·          They elected to simply pay the monthly fines feeling it would be cheaper than changing their supply chain process

Terry and his team consult with suppliers each week who wish they could turn back the clock and not make one of those decisions! After hundreds of thousands of dollars in fines (not to mention lost shelf and feature placement in the store), Terry offers sound advice to suppliers now faced with the new OT&IF and new decisions to make.

“One thing suppliers should do is understand what their new metrics will be and then evaluate their previous performance,” he says. “They need to think, ‘If we execute to these new metrics, then what are our potential penalties?’ That way a supplier can identify where they need to make changes in the process.”


Changes Come with Changing Shopper Expectations

At the end of day, Walmart updates its expectations based on shopper demand. Today’s shoppers want their items on the shelf, at the curb of the store, or delivered to their home. One flaw in the supply chain can result in millions of dollars of lost sales with so many options. Terry sees supply chain strength as a major Walmart focus.

“Walmart is on a mission to get an outstanding supply chain,” he said. “They started off in the first year with a low OTIF score around 75% then moved it up to 85%. Now they’re going to an 87% for pre-paid full truckload suppliers. They’re going to 95% fill rate for general merchandise and health and wellness suppliers. Food and consumables are at 97.5% fill rate and those metrics will be measured separately.”


Walmart is Helping with new Fill Rate Expectations

Walmart wants suppliers to win, because better supplier performance means better sales for Walmart. In rolling out the new OT&IF expectations, the company also launched a new tool to help suppliers meet the new goals. Not only has Terry studied the tool and how to use it, but he also developed a two-hour class suppliers can take in Bentonville or via webinar.

“The Order Forecast (previously known as the Supply Plan) is a forecast of future purchase orders,” Terry explains. “That’s one reason I believe Walmart has elevated the goal for fill rate. Walmart is now giving suppliers visibility up to 10 weeks in the future of what their purchase orders will look like. With this new visibility, there should be no reason why you can’t fill these purchase orders.”

Terry concludes with advice he gives suppliers when they first sit down for a consultation. Using the new tools to aid in meeting Walmart’s expectations is key to getting ahead of supply chain opportunities, surprises down the road, and stiffer penalties.

“Understand that you need to have some level of order safety stock available. You can no longer just be surprised that a purchase order was 20% or 40% larger than what you expected. Monitor your order forecast. Also understand that there can be last-minute changes that make that purchase order somewhat different from what the order forecast was predicting.”

Since its inception, OT&IF has been a positive for Walmart and suppliers wanting to improve their supply chain. Driving the customer experience by keeping a focus on in-stock is setting a higher standard in the industry, which will undoubtably be adopted by other retailers in the future.


8th and Walton is a consultancy based in Bentonville, Arkansas, dedicated to helping suppliers become better partners with Walmart. The firm provides classes and customized advisory services. Jeff Clapper is president and CEO, Jarrod Davis director of marketing.