Grass-fed beef industry leader Verde Farms has named two vice presidents.

Marc Broccoli is now vice president of operations and Matthew Landis vice president of sales.

Broccoli has spent the entirety of his career in the meat industry, starting work as a teen in his grandfather's business as a third-generation meat processor in upstate New York. Bringing more than 30 years of experience to Verde, Broccoli went on to lead teams at ConAgra and Sara Lee, and has held key executive positions at Allied Specialty Foods, Rastelli Food Group, and Lorenzo Food Group.

As an experienced CPG sales professional with deep grass-fed category expertise, Landis was most recently president and COO at Pasture One, a domestic supplier of 100% grass-fed beef. Before that, he was a founding member and vice president of sales at Teton Waters Ranch (TWR), a line of 100% grass-fed beef sausages, where his sales efforts helped secure placement at several retailers including Costco, Kroger, and many others.

"Marc and Matt bring uniquely well-rounded insights to Verde across the organization from supply chain and R&D, to production and customer relations, that will add great collaborative leadership value to the senior management team," says Dana Ehrlich, CEO of Verde Farms.