Portland, Oregon-based New Seasons Market announced on Tuesday a new executive leadership structure.
Co-presidents Forrest Hoffmaster and Kristi McFarland took on new titles, as Hoffmaster was named chief executive officer and McFarland was named chief strategy officer. The company says the new structure is the next step in its growth, building off last year's investments in core stores, staff benefits and relationships with local producers and community partners.
“We’ve had a successful year coming together around our mission,” Hoffmaster says. “We have passionate and dedicated staff and an incredible purpose-driven leadership team committed to the long-term health of our organization, staying true to our founder-inspired values and being a leader in the industry. Our team is structured to bring these priorities to life.”
Hoffmaster joined the company as CFO in 2016 while McFarland joined as chief people officer in 2014. In addition to those two, New Seasons' executive team includes chief operations officer Mark Law and chief marketing officer Mary Wright.