Kellogg’s new brand, joyböl, features a collapsible spoon and shelf-stable cup of ingredients. Consumers add cold water, milk or a non-dairy alternative and stir up a creamy base. Crunchy granola clusters, nuts and seeds are included. The products contain 10 or more grams of protein per serving. Flavors include strawberry almond quinoa, super berries and acai, chocolate hazelnut, matcha berry and mango coconut chia.
The maker of Froot Loops and Frosted Flakes has seen cereal sales slump in recent years as consumers opt for yogurt, protein bars and other types of breakfast items. Featuring on-trend flavor profiles, joyböl taps into a growing desire for foods and beverages with multiple textures and whole, nutrient-dense ingredients. The brand also was among a number of packaged bowl-based offerings on display at the NACS Show.
Battle Creek, Mich.-based Kellogg also unveiled new snack products at the event, including Cheez-It Snap’d, a range of thin, cheesy crisps in double cheddar and cheddar sour cream and onion varieties; Pringles Wavy ridged potato crisps in flavors such as applewood smoked cheddar; and Kellogg’s Rice Krispies Treats Poppers, which are coated bite-size crispy marshmallow squares in cookies and cream and chocolatey varieties.