Media are invited Monday, January 6, 2014, between 10:00 a.m. and 12:30 p.m. to be a part of Vallarta Supermarkets' Second annual Three Kings Day (Dia de Reyes) celebration with patients, families and staff at Children's Hospital Los Angeles. Vallarta Supermarket staff joins in the festivities and dress as the Three Kings and come bearing toys for patients.

The Three Kings celebration at Children's Hospital Los Angeles is part of Vallarta Supermarkets sincere commitment to the community. In 2013 Vallarta Supermarkets raised over $165,000 for Children's Miracle Network during the annual in-store fundraiser. Of this, $54,000 will go to support Children's Hospital in Los Angeles. Children's Hospital Los Angeles is a city landmark and provides more than 104,000 children with pediatric health care on an annual basis.

Vallarta Supermarkets is a full-service grocery independent chain with 42 locations throughout the state of California and is known for having fresh produce, quality meats, exquisite pastries, and specialty items from Latin America and other parts of the world. Visit for additional information.

Children's Hospital Los Angeles is located at 4650 Sunset Blvd., Los Angeles, CA 90027.