The Dairy Farmers of Wisconsin set a Guinness world record on Wednesday by taking over an entire street in downtown Madison, Wisconsin, and building a two-ton cheeseboard.
The board, which spanned 35 feet long and seven feet wide, contained 4,437 pounds of 145 different varieties and stiles of Wisconsin artisan cheeses. It broke the previous record holder by more than 1,000 pounds. The centerpiece was a 2,000-pound wheel of Henning's cheddar.
"We wanted to showcase the amazing breadth of the award winning cheeses in Wisconsin and we thought- what better way to do that than to create the world’s largest cheeseboard," says Suzanne Fanning, Dairy Farmers of Wisconsin vice president of marketing communications. "Wisconsin’s licensed cheesemakers put the art in artisan, drawing from their rich European heritage, cheese making traditions and impressive innovations, and we're thrilled to share their masterful creations with the world in a unique and fun way."
After official judging, more than 45,000 attendees were able to check out the cheeses. The first 2,000 in line received a curated cheese plate to-go. Spectators entered a raffle to win full wheels of cheese with all of the proceeds going to the Great American Milk Drive. And leftover cheese was donated to the Second Harvest Foodbank of Southern Wisconsin.