Sabra Dipping Company announced a new limited-edition flavor available now through October: Sweet & Smoky BBQ Hummus with Jackfruit and Smoked Paprika.
The company says the popularity of jackfruit has soared in recent months as desire for plant-based and vegan foods grows.
"Everything starts in the kitchen at Sabra, and this incredible variety is no exception," says Ryan Saghir, digital marketing director at Sabra. "But now more than ever, this recipe was also influenced by insights derived from social media. We relied heavily on influencer input and the conversations food enthusiasts are having online to inspire this delicious limited-edition variety. We are thrilled to bring a plant-based hummus with the delicious flavors of BBQ to the table and look forward to hearing feedback both online and offline."
Sweet & Smoky BBQ Hummus with Jackfruit and Smoked Paprika blends Sabra's traditional Classic Hummus recipe with smoked paprika and a garnish of tender, shredded BBQ jackfruit. This variety is made without genetically modified ingredients (non-GMO), gluten free, kosher and is 100% vegan for those seeking plant-based food alternatives.
Sweet & Smoky BBQ Hummus with Jackfruit and Smoked Paprika is rolling out into the market now and is available in the deli section of grocery stores and supermarkets nationwide.