Just days after Amazon Go made headlines by opening to the public, Kroger is answering by announcing that it expanding its Scan, Bag, Go technology to 18 operating divisions and 400 stores.
Scan, Bag, Go allows customers to use a wireless handheld scanner — or a smartphone with the Scan, Bag, Co app — to scan and bag products as they shop, Kroger says this results in a quicker, seamless checkout experience.
"With every new product, service and technology integration, Kroger is redefining the customer experience and re-imagining the store of the future," says Chris Hjelm, Kroger's executive vice president and chief information officer. "After testing Scan, Bag, Go in several locations, we are bringing this transformative technology to new stores across the country through Restock Kroger."
By the end of the year, the technology will be available in the following Kroger divisions:
- Fred Meyer
- King Soopers
Scan, Bag, Go customers currently visit a stores self-checkout area to provide payment, but they'll soon have the ability to provide payment directly through the app, allowing them to exit the store quicker.
"The installation of Scan, Bag, Go is a collaboration between the Kroger operations and tech teams that allows us to accelerate the adoption of new technologies in our stores," saysMary Ellen Adcock, Kroger's group vice president of retail operations. "We are always excited to execute innovative ideas that benefit our customers' shopping experiences."