Online retail leader Instacart has inked a deal with another digital grocery expert.

San Francisco-based Instacart’s purchase of Toronto-based Unata will marry Instacart’s established technology and scale with Unata’s comprehensive white-label digital grocery platform and help Instacart continue its rapid growth, says Apoorva Mehta, Instacart’s founder and CEO.

In 2017, Instacart expanded from 30 to more than 190 markets.

"Instacart's mission has always been to be an independent partner to retailers and enable them to give their customers the best experiences using the best technology," says Mehta. "This acquisition allows us to take that commitment to the next level. It represents a landmark win for retailers, who will benefit from Instacart's scale, Unata's highly configurable technology and the deep grocery industry integrations this acquisition will enable."

Unata, which will remain headquartered in Toronto, will be an independent subsidiary of Instacart and keep its name and brand.