Healthy food doesn’t have to be expensive. That’s one of the guiding principles of Asheville, N.C.-based grocery chain Earth Fare, and the company’s latest initiative puts it in practice in its prepared foods department.

The goal of Earth Fare’s new Clean Food Security program is to provide complete meals, made in house, for a family of four, seven days a week, for just $2.50 per person per meal.

All meals meet the chain’s strict Food Philosophy, which guarantees that all products it sells are free of high fructose corn syrup, artificial fats and trans-fats, artificial colors, artificial preservatives, artificial sweeteners and bleached or bromated flour; and that they are never administered antibiotics or growth hormones.

The new program is driven by Earth Fare’s ready-to-go Daily Deal, which highlights a different entrée every day and is priced below national brand prices. A meal planner highlighting the offerings is available at

The launch of Clean Food Security comes on the heels of Earth Fare’s unveiling, in January, of its Live Longer With Earth Fare campaign, which encourages Americans to improve their health by making better food choices.