Meal-kit specialist Chef’d is expanding its reach into retail.
El Segundo, California-based Chef’d will sell its kits in a dedicated perimeter-store cooler end cap at a Gelson’s retail store in the metro Los Angeles area. This is the first brick-and-mortar retail partnership for Chef’d, which offers more than 1,000 ready-to-cook meals through its online platform.
Chef’d meal kits will be sold at Encino, California-based Gelson’s Valley Village/North Hollywood store, and there are plans to expand to other Gelson’s locations in Southern California. Twelve kits will be sold in the store, with offerings including Maple Glazed Pork Chops, Indian Beef Short Rib Tacos and Cajun Chicken Pasta. Meals will retail for $24.99.
"This is a brand-resonant partnership for Gelson's, which has always strived to offer only the very best, freshest produce and quality meats to our customers for more than 65 years," Gelson's president and CEO, Rob McDougall, said in a news release. "In an era when everyone is busier than ever, we are excited to build on our long commitment to exceptional customer service by delivering even more convenience to customers through this affiliation with Chef'd."
Gelson’s operates 25 stores in Southern California.