Food Lion has unveiled plans to remodel 71 stores in the greater Richmond, VA, market in 2017. The Salisbury, NC-based company said it will invest $110 million in its stores as part of an effort to make shopping easier and more affordable for its customers.

The initiative includes remodeling the stores, additional price investments throughout the year and investments in associates and the community through Food Lion Feeds, the grocer’s hunger relief initiative.

“Food Lion is proud to have been a part of the greater Richmond community since 1984, and we are excited to bring our newest format to this market,” said Meg Ham, president of Food Lion. “We look forward to making significant investments in our stores, our customers, our associates and our communities to offer a new grocery shopping experience. We want to ensure our customers can easily find fresh, quality products to nourish their families at affordable prices every day, delivered with caring, friendly service every time they shop.”

Once the remodels are complete, Food Lion said customers will be able to take advantage of several benefits, including new stores that have been designed to be easier to navigate and shop so customers can get in and out of the store quickly, as well as expanded variety and assortment that is relevant to customers at each location, such as more local products and more natural and organic selections.

Richmond is the sixth market to be remodeled and the stores are expected to be completed on a rolling basis between June and October 2017. Food Lion will continue to launch enhancements across its more than 1,000 stores in 2017, as well as remodel additional markets over time. The company is currently remodeling 93 stores in the greater Greensboro, NC, market, and has previously completed 142 stores in greater Charlotte, NC, in 2016, 162 stores in the greater Raleigh, NC, area in 2015, and 76 stores in the greater Wilmington, NC, and Greenville, NC, markets in 2014.