Also included in the findings:
• Young people under the age of 35 are far more likely to choose fresh items than those older than 50 (58% vs 38%).
• Just 45% of people in the lowest income group said their consumption of fresh products had increased, as opposed to 53% of those in the highest income group.
• Nearly 60% said they are more conscious of what they eat and prefer a healthier diet.
• Respondent said fresh products are more flavorful (75%), healthier (74%), better quality (74%) and contain a higher number of healthy ingredients (74%).