For the second year in a row, Veroni was the official charcuterie sponsor of the BNP Paribas Open, a stop on the ATP Tour Masters 1000 and WTA 1000 tennis tours.

After a successful 2023 sponsoring some of the most important US tennis tournaments, such as the Mubadala DC Citi Open (Washington) and Cincinnati Open, Veroni kicked off 2024 as the Official Italian Charcuterie sponsor of the BNP Paribas Open, the most-attended WTA 1000 and ATP World Tour Masters 1000 tennis tournament in the world, according to Veroni.

The tournament took place March 3-17 in Indian Wells, Calif.

Veroni brought its made-in-Italy quality cured meats as part of the food experiences at the tournament’s Village Stage. Veroni also gave spectators and players a chance to enjoy its deli meats between matches.

Guests were able to stop by the Veroni Lounge, an eye-catching Californian-style display booth that provided the exclusive tasting experience of authentic Italian deli meats while watching the world’s top tennis players compete.

Veroni’s products, including its best-selling Enjoy AperiTime and Snack Line, were also be available for purchase at grab-and-go points inside the venue.

The brand’s premium charcuterie was also available in the event’s luxury suites as well as at various restaurants, bars, and concessions throughout the venue.

Later in the year, Veroni will also be a sponsor of other tennis events, including the Cincinnati Open Aug. 11-19.

“This year, we are excited to strengthen our partnership with BNP Paribas Open to continue with the great visibility we enjoyed in 2023 and further boost the consumption experience of our cured meats,” Bigi said. “To truly appreciate our authentic Italian charcuterie, produced with recipes handed down from generation to generation within our family, a taste test is a great way to go. This important tournament is the perfect opportunity to introduce our brand to US tennis and food fans and elevate our brand’s image.”

This article is an excerpt from the April 2024 issue of Supermarket Perimeter. You can read the entire Charcuterie feature and more in the digital edition here.