DALLAS — National Guacamole Day is Sept. 16, and ¡Yo Quiero! is celebrating with the Dallas Cowboys at Highland Park High School’s game against Irving.

“If there is one thing that we know, it’s that North Texans take two things very seriously: their football and their guacamole,” said Tara Murray, VP of marketing for ¡Yo Quiero! Brands. “Our tailgating celebration will feature and celebrate both as we kick off the football season in North Texas with some very special guests.”

rowdy mascotSource: ¡Yo Quiero!

Drew Pearson, former wide receiver for the Dallas Cowboys, known worldwide for his “Hail Mary” play in 1975, and Rowdy, the Official Mascot of the Dallas Cowboys, will be at the tailgate.

“We are honored that the Hall-of-Famer and legend in the sport will be joining us for Friday Night Lights, to help celebrate and usher in what’s sure to be a full and fun football season,” Murray said.

¡Yo Quiero! announced in June that it would be recognizing moms who go above and beyond during the 2023 high school football season.

At tonight’s game, the company will present a Team Mom Appreciation Award to its first Team Mom, along with a $500 donation for their school.

Nine more Team Moms will be honored throughout the rest of the season. At the end of the season, those Team Moms will be finalists for the Ultimate Team Mom of the Year Award. Voting will take place on Dave Campbell’s Texas Football website.

tailgate with Dallas Cowboys bannerSource: ¡Yo Quiero!

¡Yo Quiero! said it has donated guacamole to each school, and there will be a tent at the entrance to the game for photo opportunities and giveaways.

Tailgate event details from ¡Yo Quiero!

Who: ¡Yo Quiero! and the Dallas Cowboys

What: National Guacamole Day Tailgate

When: Friday, Sept. 15, 6-8 p.m.

Where: Highlander Stadium, 4233 Grassmere Lane, Dallas, Texas 75205

Why: ¡Yo Quiero! and the Dallas Cowboys celebrate National Guacamole Day in the most delicious way possible, tailgating in advance of the Highland Park Scots versus Irving Tigers football game.