GSP, a leading provider of retail services, is helping Auntie Anne’s, the world’s largest soft pretzel franchise, “raise the standard of snacking” with innovative new Print On Demand technology. The software gives more than 900 Auntie Anne’s locations the freedom to print their own, location-specific menu boards in a custom, online template created to uphold corporate brand standards.
GSP’s exclusive Print On Demand technology was created to meet the needs of multi-unit consumer facing brands in a fast-paced marketplace. The cloud-based platform makes it accessible from anywhere, with no special programming or design skills necessary.
“We needed a more convenient solution for ordering menu boards to help us stay competitive,” said Meredith Wenz, director of marketing for Auntie Anne’s. “The existing process did not allow for all of the product variations and the numerous franchise requests that could overload our marketing and creative teams.”
“We are happy that we were able to customize print on demand software so all menu board requests are processed and built through a single system,” said Kevin Farley, GSP’s chief operating officer. “The system makes it easy for users to select products sold at their location. It even knows how to space the product text correctly and maximize images. It gives Auntie Anne’s the flexibility to adjust pricing for local variations and test new items without compromising brand consistency.”