The International Dairy-Deli-Bakery Association (IDDBA) has announced the speakers for the 2016 Dairy-Deli-Bake. The event will be held June 5-7 in Houston, TX at the George R. Brown Convention Center. Complete program information is available at

Sunday, June 5, 2016

8:30 am – 8:55 am – Phil Lempert – Focus on Allergens: A Matter of Trust

Shoppers buy food in places they trust. Do they trust supermarket deli, bakery, and prepared foods departments? We asked Phil Lempert, known as The Supermarket Guru, to help us find out. With his help, we asked the people who are most concerned about food allergies – people who have them – questions that get to the heart of trustability.

In this session, Lempert will share answers to serious and complex questions including whether statements such as “allergy-free” inspire confidence or cause concern; how satisfied customers are when they ask specific allergy and ingredient questions of supermarket staff; and whether or not people with food allergies would prefer to shop at a place known to have staff specially trained through a food allergy certification program. IDDBA attendees will also have a chance to visit with Lempert in the Show & Sell Workshop on the expo floor.

For more than 25 years, Lempert, an expert analyst on consumer behavior, marketing trends, new products and the changing retail landscape, has identified and explained impending trends to consumers and some of the most prestigious companies worldwide. He is a distinguished author and speaker who alerts customers and business leaders to impending corporate and consumer trends, and empowers them to make educated purchasing and marketing decisions.

8:55 am – 9:20 am – Sherry Frey – Merchandising, Marketing and Innovating for Entertaining Occasions

People entertain for many reasons whether it’s a holiday gathering, Super Bowl party, or small dinner party with a few friends.  When selecting the menu, fresh products from dairy, deli, bakery and prepared foods often end up in the basket.  But what else is purchased depends on the type of entertaining occasion. 

Sherry Frey, senior vice president at Nielsen, will shed light on how understanding what products are most connected to yours can make the difference between winning the occasion and sitting on the sidelines.  She will share ideas for how to merchandise, market and innovate to drive sales for every occasion. 

9:20 am – 10:00 am – Lori Greiner – Imagination and Innovation: Cultivating the Ability to Create

Lori Greiner, star shark on the hit business show Shark Tank on ABC, started with one idea and turned it into a multi-million dollar international brand. Now regarded as one of the most prolific inventors of retail products, she has created more than 400 products and holds 120 U.S. and international patents.

From must-have organizers for the home to kitchen tools, travel bags and clever solutions for everyday problems, Greiner’s products are enjoyed by men and women alike and are inspired by her passion for helping people make their everyday lives easier. In this session, she’ll share what her sharp instincts and strong business sense have taught her over the years about knowing your customer base and how to merchandise in a way that helps meet their needs.

Greiner’s products are regularly featured in top magazines such as O: The Oprah Magazine, InStyle, Woman’s Day, and Family Circle.  She has also been profiled in Financial Times, Forbes, Success, Entrepreneur and has appeared on The View, Bloomberg, CNN and many other news and talk shows. Her Initial Silver Safekeeper was chosen as one of Oprah’s favorite things. Her first book, Invent It, Sell It, Bank It was named one of the top 10 business books of 2014 by and the Wall Street Journal.

Monday, June 6, 2016

8:00 am – 8:40 am – Harold Lloyd – Ready? Set. Goals!

After meeting scores of retail managers who can’t seem to get enough things done on time, Harold Lloyd – acclaimed author, educator and presenter – did what he does best: he developed a system to help teach them how.

In this session, Lloyd will share insights and specific examples about developing what he has coined as S.M.A.R.R.T.E.S.T. goals, leading managers through the process to provide tangible takeaways to help improve performance and enhance productivity.

Lloyd is a graduate of the Wharton School at the University of Pennsylvania and holds an MBA with honors from the University of Chicago. Over the years, he has created 30 top-rated seminars and written two ‘5 Star’ rated books, Am I the Leader I Need to Be? and It’s About Time. Lloyd has informed, engaged and inspired IDDBA attendees for more than two decades.

8:40 am – 9:20 am – Mike Eardley – Growing the Future: What’s in Store

Mike Eardley, the CEO of IDDBA, has a lifetime of hands-on experience in supermarket retail.  Working at his family’s supermarket while still in grade school created the foundation of his dedication to this industry.  He is a believer of staying current within the industry, servicing expectations to the highest level, and evolving to meet the ever-changing needs of our customers.  Through personal observation and discussion with other leaders, Mike has identified Six Key Influencers: Food Safety, Community, People, Consolidation, Competition, and Technology.  These are external issues and areas of focus that have major potential impacts on the industry.

In this session, Mike will be discussing and applying four of the six influencers: Food Safety, Technology, People, and Community.

9:20 am – 10:00 am – Anthony Bourdain – Bourdain: In His Own Words and On His Own Terms

Chef, author, and raconteur Anthony Bourdain is best known for traveling the globe on his stomach, on his TV show Anthony Bourdain: Parts Unknown. He has established a worldwide reputation that he’ll bring to the IDDBA stage as a professional gadfly, bête noir, advocate, social critic and pork enthusiast.

Bourdain is the author of the bestselling Kitchen Confidential: Adventures in the Culinary Underbelly, a candid, hysterical, and sometimes shocking portrait of life in restaurant kitchens that has been translated into more than 28 languages. His many additional writings have appeared in The New Yorker, The New York Times, The Times of London, Bon Appetit, Vanity Fair, and dozens of other publications. In addition, he has appeared on CBS Sunday Morning, Nightline, The Late Show with David Letterman, The Late Show with Stephen Colbert, TODAY and a host of other talk shows.

Anthony Bourdain: No Reservations, which was televised from 2004-2012, was widely popular worldwide and won two Emmy Awards. 2013 saw the premiere of two new television shows hosted by Bourdain: The Taste, a cooking competition series for ABC with Nigella Lawson, and Parts Unknown, a travel docu-series for CNN, which won two Emmy Awards in 2013; a Peabody Award and Emmy Award in 2014; and an Emmy in 2015. In 2017, Bourdain and his partners plan to open Bourdain Market in New York City, featuring a well-curated collection of wholesale and retail food vendors and a Singapore-style hawker market.

10:00 am – 11:00 am – Simon Sinek – Leaders Eat Last: Why Some Teams Come Together and Others Don’t

Imagine a world where almost everyone wakes up inspired to go to work, feels trusted and valued during the day, then returns home feeling fulfilled. According to Simon Sinek, this is not a crazy, idealized notion.

In this session, Sinek will discuss how, when the conditions in organizations are right, we naturally trust each other and cooperate. But when leaders neglect the environment in which their people must work, politics, silos, cynicism and self-interest prevail, making it more difficult for people to work together.  He’ll explain what it takes to create an environment in which people work as they were designed – together and how it is under these conditions we are at our natural best.

A renowned leadership expert and author of Start With Why: How Great Leaders Inspire Everyone to Take Action and Leaders Eat Last: Why Some Teams Pull Together and Others Don’t, Sinek is best known for popularizing the concept of Why and for the talk he gave on the subject that became the third most watched talk of all time on Sinek is also an adjunct staff member of the RAND Corporation, one of the most highly regarded think tanks in the world.

Tuesday, June 7, 2016

8:40 am – 9:20 am – Randi Zuckerberg – Navigating Tech, Digital, Social and Beyond

Randi Zuckerberg believes life is too short to pick just one title. She’s the Founder & CEO of Zuckerberg Media, a boutique-marketing firm and production company that works with high profile organizations and Fortune 500 companies including The Clinton Global Initiative, Cirque du Soleil, Conde Nast, and PayPal. She’s also the author of The New York Times bestseller Dot Complicated, which discusses how technology has completely changed our lives. Add to that, app developer children’s book author (look for her character, Dot, coming to TV soon as The Jim Henson Production Company recently optioned the television rights for Dot), television producer, Emmy Award nominee, musician and actress.

As a highly sought-after speaker, Randi shares her personal story of success in Silicon Valley and her expert insights on technology, business, and entrepreneurship in the digital age and her session will focus what lessons the supermarket world can carry forth as far as the most effective use and social and digital technology.

Zuckerberg recently began exploring a new medium, radio, and can currently be heard on the business talk radio show Dot Complicated on SiriusXM. She also sits on the board of Professional Diversity Network, a publicly traded company that helps with diversity staffing and training for Fortune 500 companies. From 2005-2011, she worked at a little company her brother launched, Facebook, where she created and ran the social media pioneer’s marketing programs.

9:20 am – 10:00 am – JJ Watt – Dream Big, Work Hard, Do Good

Thanks to a recent American Family Insurance ad campaign, there are millions of people across the country hoping they might get a surprise visit from JJ Watt, a star defensive player for the NFL’s Houston Texans. Watt has warmed many hearts during the campaign by cheering on everyday Americans to pursue their dreams.

In this Q & A session, Watt will be interviewed by Scott McClelland, President of H-E-B’s Houston and Central Market Division. Together they will discuss how the journey from backyard football to the big stage of the NFL was not always smooth, never easy and filled with adversity. Yet, with unbelievable support from his friends and family, Watt turned his childhood dreams into reality. He now focuses a great deal on paying his good fortune forward through many endeavors including his Justin J. Watt Foundation, which provides after school opportunities for children to get involved in athletics in a safe environment.

Since joining the Texans, Watt has been selected for the Pro-Bowl Team four times and won the AP NFL Defensive Player of the Year award three times in his first five seasons. He is the first player in NFL history to record two 20+ sack seasons in a career. In 2014, Watt became the first defensive lineman to score at least five touchdowns since 1944. Watts’ performance on and off the field always comes back to four words that guide him: Dream big and work hard.