Hillshire Snacking brand tapped TV’s Andy Cohen to launch new brand of sophisticated snacks.
Cohen joined some fellow foodies at the first-ever New York Snack Week celebrating snacking’s move to center stage.
Snacks, the proverbial middle child of the food world, are finally getting the recognition they deserve. TV host Andy Cohen, a foodie in his own right, joined fellow food aficionados to launch Snack Week, a week-long celebration of snacking and the launch pad for the new Hillshire Snacking brand of premium snacks.
Snack Week kicked off with a VIP launch event, co-hosted by Cohen and other culinary experts, including Chef Dale Talde of “Talde” restaurants, New York mixologist Julie Reiner and two top food bloggers. The event united the experts to help launch the Hillshire Snacking brand and highlighted curated pairings and snack ideas using the products, all coming to life in a series of videos released during Snack Week.
“Being a foodie and living in a city with an amazing food culture has elevated my snacking game,” says Cohen. “I’ve spent enough time around food and the culinary world to know when I spot a trend. The Hillshire Snacking brand is a game-changer.”
