Lidl, one of Europe's biggest retailers, has started a recruitment drive in advance of its move into the US market. The company held a hiring even for managers in North Carolina last week before inviting potential store supervisors to an even in Fairfax, VA.

"We have landed in America and we are searching for talented, friendly and dynamic people to grow with us," the company said on its careers website. "We are bringing a brand new fresh shopping experience to our American shoppers."

Lidl is expected to open its first 120-150 locations on the East Coast in the next year, a move that could increase pressure on mainstream retailers like Kroger and Wegmans, and especially Aldi, another German discounter that is growing fast in the US.