Couturier North America, LLC and Norseland, Incorporated are excited to announce the formation of a strategic alliance for the sales, marketing, and distribution of all Couturier brands including Couturier, Merci Chef, and Capra.
Couturier North America, LLC will join Norseland’s group of premier specialty brands, namely, Jarlsberg and Jarlsberg Lite, along with Snøfrisk, Ski Queen, Ilchester, Volpi American crafted cured meats, García Baquero traditional Spanish cheeses, Lotito Gabriella fine Italian cheeses, Caves of Faribault’s Amablu, Amagorg, St. Pete’s, St. Mary’s, and, Old Amsterdam Aged Gouda.
This exciting new alliance will become effective November 2015, and all sales, marketing, distribution, and logistical responsibilities will transfer to Norseland for all market segments. Additionally, Norseland’s sales force and combined broker network will begin presenting promotional programs to all segments of the trade.
“This partnership is a great opportunity for Couturier North America to continue to grow our market share in the U.S. market to become one of the leading brand of goat cheese in the next five years,” says Pierre Guerin, president of Couturier LLC. “Norseland is the most qualified company when it comes to specialty cheeses. They have a very strong knowledge and master all aspects from marketing to logistics. We are very excited with this new challenge and we expect a lot from this alliance.”
“We are so pleased to have Couturier North America, LLC in this exciting alliance with Norseland,” said John Sullivan, president and CEO of Norseland Incorporated. “We look forward to adding their incredible brands to our portfolio.”
The new powerful venture offers an exciting opportunity for the growth of all the specialty products in the alliance. Each outstanding specialty brand will be strengthened through joint advertising and promotional programs. Both Couturier North America and Norseland’s portfolio of brands bring to the table a rich history of cheese-making and specialty cheese, linked to very specialized techniques and processes.