MIDDLEBOROUGH, MASS. — After a year and a half of being socially distanced from family, friends, and peers, Ocean Spray, the agricultural cooperative owned by more than 700 farmer families, has launched the #BetterTogether campaign, celebrating the simple joys of safely rediscovering together time.
In partnership with Jesse Tyler Ferguson, actor, producer, and author of cookbook, Food Between Friends, and in support of national campaign No Kid Hungry, the #BetterTogether initiative will offer holiday recipe inspiration, as well as provide ‘thank you’ packages to school staff across the country serving our students.
“Teachers and school staff have overcome many obstacles to keep kids learning and engaged during the past year,” said Tom Hayes, chief executive officer of Ocean Spray. “This harvest and holiday season, we’re proud to partner with No Kid Hungry and thank these heroic school communities that have been there for our children during an extraordinarily trying time. Ocean Spray’s #BetterTogether initiative is a way to express our deepest gratitude and support No Kid Hungry in providing millions of healthy meals to kids.”
Ocean Spray invites customers to visit www.OceanSpray.com/bettertogether to nominate a school of their choice to receive a special message from Jesse and a care package from Ocean Spray. In time for holiday celebrations and spending time together with loved ones, Jesse will also be launching recipes with Ocean Spray and sharing social media inspiration throughout the season.
“As we come out of the last 18 months, the promise of being able to finally spend time with loved ones is so wonderful, we are better together,” said Jesse Tyler Ferguson. “As a new dad, I’m so proud to partner with Ocean Spray to thank the school staff feeding our children by providing delicious and nutritious packages as part of the Ocean Spray #BetterTogether initiative supporting No Kid Hungry this holiday season.”
Additionally, the #BetterTogether campaign will include brand collaborations, influencer marketing, events and virtual experiences, digital media, and consumer marketing.
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