ORLANDO — Produce for Kids and Stop & Shop have teamed up to give families the tools they need to navigate the back-to-school rush through digital resources, an E-commerce site and resources in the produce departments of more than 400 Stop & Shop stores.
The month-long cause-marketing campaign, which spotlights partners such as Bolthouse, Envy Apples, RealSweet Onions and Wonderful Pistachios, will culminate in a donation of 100,000 meals to the Downtown Evening Soup Pantry in New Haven, Conn.
In-store campaign signage positioned near participating produce partner brands will feature QR codes that lead shoppers to stopandshop.com where they’ll find a free downloadable eCookbook full of back-to-school recipe inspiration, shoppable recipes, tips and other great information and resources from the brands supporting the campaign.
“We’re proud to partner with Produce for Kids and wonderful brands such as Bolthouse, Envy Apples, RealSweet Onions and Wonderful Pistachios who understand the importance of nutrition and its impact on children,” said Jennifer Brogan, director of community relations for Stop & Shop. “Thanks to these partners, Stop & Shop will be able to provide 100,000 meals to those in need.”
Stop & Shop will be working with area bloggers to support the campaign and a free Facebook Live cooking class hosted by Healthy Family Project will take place on Sept. 1 at 3:30 p.m. The Facebook Live will showcase an easy, make-ahead breakfast recipe for busy school mornings and will be hosted by Healthy Family Project’s junior chefs.
“We are excited to team up with Stop & Shop this year to make an impact in the community during the back-to-school season when families need extra support making healthy choices,” said Trish James, Healthy Family Project vice president. “The 100,000 meal donation will go a long way in the fight against hunger.”
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