ROCHESTER, NY – Wegmans has promoted Nicole Wegman from senior vice president of Wegmans Brand to the new role of president of Wegmans Brand. 

According to the company, the Wegmans brand has played an increasingly important function of differentiating Wegmans from other food retailers with innovation leading to great-tasting, unique items.  

“Our mission is to help people live healthier better lives through exceptional food,” said Danny Wegman, chairman. “The innovation we’re able to bring to life through our trusted brand enables us to deliver on that mission. Nicole is leading this effort across our company to ensure we only bring the very best to our customers.” 

Nicole Wegman joined Wegmans in 1989 and has served as senior vice president since 2017.