LAKELAND, FLA. - The biannual Publix Produce for Kids cause marketing campaign wrapped on June 16 with 12 produce partners providing approximately 700,000 meals to the 32 Feeding America member food banks in the Publix market area.
Newly designed campaign signage positioned near produce partners in more than 1,200 Publix stores featured QR codes leading shoppers to a downloadable eCookbook full of recipe inspiration, details on each partner and a new section touting the sustainable practices of campaign partners.
Produce for Kids is celebrating 19 years working with Publix and its produce suppliers to implement the cause-marketing campaign which has raised more than $3.4 million for local families in need.
“At Publix, we recognize the importance of helping families achieve their wellness goals through innovative campaigns and programs,” said Dwaine Stevens, Publix director of community relations. “Giving back to our local communities is at the core of our company culture and we are proud to collaborate with Healthy Family Project for the Produce for Kids campaign.”
Publix produce suppliers for 2021 included Acosta Sales & Marketing, Ayco Farms, Coast Tropical, Driscoll’s, Fresh Express, Litehouse, Marie's, Mission Produce, RealSweet Onions, SUNSET, Village Farms and WonderfulPistachios.
“We are proud of the impact the Produce for Kids campaign has been able to make in Publix communities over the years,” said John Shuman, founder of Healthy Family Project and president of Shuman Farms. “This collaboration has not only helped families facing hunger, but also those tasked with planning meals for their family’s each week. It is our mission to help them find new and innovative ways to incorporate fruits and vegetables into every meal.”