FOLSOM, CALIF. - June is Alzheimer's and Brain Awareness Month, and the California Walnut Board (CWB) and US Highbush Blueberry Council (USHBC) are collaborating with a select group of retailers, including Coborn’s, Rouses Markets and Weis Markets, to encourage consumers to “grab a boost of blue and walnuts, too!”
Promotion materials will include local TV segments, e-newsletter features, Facebook Lives, and more, led by retail registered dietitians.
“Power periods like Brain Health Month are timely opportunities to get consumers thinking in new and different ways about the products they love," said Jennifer Sparks, vice president of marketing and communications at USHBC. "This strategic collaboration helps both the walnut and blueberry industries reach new audiences and increase demand. It's a win-win."
A growing field of research is looking at the connection between certain foods like walnuts and blueberries and cognitive function. Snacking on walnuts provides important nutrients, like ALA omega-3 fatty acid (2.5 g/oz), that have been studied in connection with brain health. A growing body of scientific evidence is examining how blueberries can be part of eating patterns to support brain health, especially as part of an overall healthy lifestyle.
“While the health benefits of blueberries and walnuts are compelling, this campaign clearly demonstrates how agricultural groups can come together through combined thought leadership and resources, to bring exceptional value and benefit to retailers, consumers and their growers,” said Jennifer Olmstead, Senior Director of U.S. Marketing & Communications at the California Walnut Board. “By working together, we can educate consumers about the benefits of consuming walnuts and blueberries while providing simple snacking solutions that they can implement in their daily lives.”
Perfect as on-the-go snacks to enjoy all month long, blueberries and walnuts are easy to add into any routine and are sure to become a family favorite. Retailers are encouraged to participate and inspire their audiences to think about brain health using engaging, easy-to-use content developed by USHBC and the CWB, including recipes, social media images, digital ads and other resources.
California walnuts and blueberries are also teaming up for joint displays at two regional retailers. In June, Giant Eagle will prominently integrate walnuts into their month-long “blueberry harvest” event and support the effort with a display contest awarding the stores achieving the largest sales increases. In August, Jewel Osco will feature both California walnuts and blueberries in their circular ad and showcase both items with adjacent displays in-store.