TORONTO - Invatron Systems Corp., is changing its name to Invafresh in response to the company’s accelerated growth, advances in its fresh-native cloud service offering and its strategic focus of working with leading retail grocers who are differentiating themselves in Fresh.
With a new tagline “Think Fresh. Think Forward,” the company aims to strengthen its market position in fresh food retail and reinforce its mission to accelerate the transition to fresher food demand and supply, contribute to a fresher, healthier, safer, and sustainable lifestyle for grocers and consumers alike.
“The power shift from businesses to consumers force every brand to move from transactional to experiential. The future of the grocery industry is no exception,” said Tim Spencer, president and chief executive officer of Invafresh. “Our brand evolution to Invafresh is living proof of our capability to adapt to market changes and think customers first. It represents our breadth of fresh expertise and realigns our identity with our refined value proposition and core strategic focus – to accelerate and optimize the experiential consumer journey in fresh food retail that is top of mind for global grocers.”
The Invafresh platform is the most accurate demand forecasting engine on the market for fresh food retail operations, according to Invatron. Common intelligent forecasting works as a single source of truth for decision-making and operations across all points of customer experience – demand, production, availability, and delivery. Invafresh’s platform delivers one forecast across all operations that powers and unifies predictions, plans, production, and performance.
“Fresh Item Management (FIM) technology is being redefined into a more modular set of capabilities. With fresh foods leading the future of the grocery industry, the rise and acceleration of ‘Freshology’ will continue to become more important to grocery leaders,” said Mike Griswold, vice president, team manager, supply chain strategy and enablers. “Technology leaders in this space such as Invafresh, must be able to provide a holistic and strategic platform designed and built for fresh foods unique demand and supply challenges.”
On June 8, the company plans to introduce the new Invafresh brand in its entirety to the public with a live webinar featuring Tim Spencer, joined by Rick Stein, vice president, fresh, FMI (The Food Industry Association). Register here.