BOULDER, COLO. - Rudi's Rocky Mountain Bakery is building on the company's landmark rebrand with the launch of its Organic Seeded Multigrain Bread. The newest product to the brand's lineup of baked goods is made with organic whole wheat flour and organic rolled oats.
The new multigrain bread combines functional ingredients with a centuries-old technique that allows the dough to ferment for a full 24 hours. During the process, "good bacteria" break down and create lactic acid which helps the gut better absorb nutrients in the bread. Incorporating fermentation with Rudi's products also produces a richer flavor and softer texture, according to the company.
Rudi's newest bread features a nutritious blend of organic flax seeds, organic pumpkin seeds, organic sunflower seeds and organic poppy seeds, featuring 12 grams of whole grains and four grams of protein per serving.
"We are thrilled to go back to our roots and incorporate 24-hour fermentation into our core breads and new product offerings for Rudi's. We recognize that gut health is increasingly important to our consumers," said Brian McGuire, Rudi’s chief executive officer. "Innovation is at the forefront of our strategy for this year and we plan on bringing more unique selections to the category in the months to come."
Consumers can find the new item at select retailers in Colorado, with expansion nationwide in the coming months.