FISHERS, NY – As the New York Apple Association ramps up its retail and foodservice promotional plans for this coming fall harvest, the group has added to its retail and foodservice team.
Corey Woodward, a fresh fruit and vegetable veteran, has joined the association as account manager. Woodward has served in several capacities while employed with C. H. Robinson in his 21-year career, ranging from sales to account management. Woodward earned a degree in business in marketing from Clarkson University, focusing on branding, consumer behavior, targeted marketing, and brand equity.
"Corey has a strong background in sales, contract negotiations, and in working with retailers and the foodservice industry in developing vertical programs,” said Cynthia Haskins, president and chief executive officer of the New York Apple Association. “The New York Apple Association has been active in working with retail and foodservice accounts in developing programs that bring awareness to the consumer about New York apple varieties in addition to creating and implementing promotions that increase apple sales. Corey's track record speaks for itself. He appreciates the need to understand our clients' business so we can customize programs that will do exactly that.”
NYAA will debut a new commercial and series of informational videos this fall that will air on both through traditional and social media platforms. NYAA will make those assets available to marketing partners, as well as the association’s high-graphic tri-wall orchard bins, display merchandisers, totes, pouches, and poly bags.
As spring progresses, NYAA staff are not the only ones gearing up for the fall, so are the bees.
“We are anticipating a good crop year,” said Haskins. “This year's blossom timing began a bit slowly, and we did have extended rain, but temperatures have warmed, and the bees are now busy pollinating the many apple blossoms. We are excited to have Corey join us as we coordinate programs that bring consumer awareness about New York State apple varieties and implement programs that provide retailers and the foodservice industry with what they need to sell more New York State apples.”