MIAMI – Fans of MOWI’s Essential Atlantic Salmon line can now access the seafood products at Target stores across the United States.
With the recent introduction of MOWI Essential to Target brick & mortar stores, consumers are now able to find an Atlantic salmon product pre-packed in skin-packed technology with a transparent package for clear view of the craftmanship of Mowi's salmon cuts.
"We are excited to partner with Target to introduce our global brand to serve their customers. MOWI Essential is the perfect match for this retail partner,” said Robert Clark, sales director of Mowi consumer products of the Americas.
To date, the line offers a complete line of 17 SKUs between the MOWI Gourmet™, MOWI Essential™ and the MOWI® Smoked product range.
“While Seafood in retail space overall continues acquiring shelf space from other protein options, Target has proven to be a true partner to educate consumers about seafood,” said Joe Fidalgo, managing director of Mowi consumer products of the Americas. “Target seeks to offer the variety that consumers request, selecting quality and uniqueness to raise the bar for the category in the US Market. We are grateful for Target's support to continue building a category that will innovate and also for the opportunity to place the MOWI Essential line at their stores.”