POWAY, CALIF. - Barons Market is helping customers have new experiences at home by pairing craft beer with ingredients for a tasty summertime recipe that can be enjoyed at home.
Prior to COVID-19, Barons transformed the stock rooms and loading docks of its nine store locations into a food and brew speakeasy that donated 100% of the ticket sales to local organizations. With the Barons Backyard Beer Pairing, the Barons team found a safe way to give back to its communities while also honoring the spirit of the Backroom Beer Pairing events that its customers know and love.
This May, Barons’ Backyard Beer Pairing will include a menu of includes Cerveza Xteca's Original Mexican-American Lager paired with pimento cheese pretzel dogs.
“With warmer months quickly approaching, this Backyard Beer Pairing is a great way to enjoy every summer BBQ’s most popular food: hot dogs,” said Rachel Shemirani, senior vice president of Barons Market. “People can enjoy good food and beer in the sunshine, while also supporting an organization providing food for families facing hunger.”
Customers can go to any of the nine Barons Market locations where the featured beer, ingredients for the bratwurst, and recipe card for the Barons Backyard Beer Pairing will be on display in the store.
Customers will then be asked to sign a pledge card, acknowledging they will participate in the pairing. For each person who signs a pledge card, Barons will donate $15 on their behalf to Feeding San Diego and Feeding America Riverside - both of which offer resources to communities and organizations who have been impacted by COVID-19.
Barons Backyard Beer Pairing will run from May 1-31.