IRVINE, CALIF. – The California Avocado Commission is extending its consumer advertising campaign, “The best avocados have California in them,” with new designs that illustrate the California lifestyle, connecting the fruit with the locale.
Pre-season media launched in winter with a series of video ads released on the Commission’s YouTube channel to build anticipation for the season. In-season media launched in March and continues through summer to support the peak availability of this season’s California avocado crop.
“This year the Commission partnered with 10 artists who brought to life the CA in avo-CA-dos with artwork designed to amplify the connection between California and avocados in a way that is unforgettable,” said Jan DeLyser, California Avocado Commission vice president marketing.
A beach-themed ad notes, “The best avocados have California sights in them,” and a California-roll-sushi-themed ad demonstrates “The best avocados have California taste in them”. Additional campaign executions illustrate the Golden State lifestyle and state of mind and link them to California avocados.
The Commission has partnered with Hulu, POPSUGAR, Viant, Food Network, Tremor Video, Pandora and Spotify to share ads.
Social and digital marketing via Facebook, Instagram, Pinterest and Twitter also continues to be a key part of Commission marketing support, as does its online merchandise store. Shop.CaliforniaAvocado.com.
“We’re excited that the California avocado harvest and CAC’s seasonal advertising support has begun,” said DeLyser. “Harvesting is expected to continue past Labor Day, with peak availability of premium California avocados beginning in time for Cinco de Mayo and Mother’s Day.”