SAN FRANCISCO – Instacart has added Fidji Simo, head of Facebook App, and Barry McCarthy, former chief financial officer for Spotify and Netflix, to the third-party grocery deliver service’s board of directors. 

"We're excited to welcome Fidji and Barry to our board of directors during this important time for Instacart as we continue to serve as a lifeline for millions of customers, more than 500,000 shoppers and hundreds of retailers across North America," said Apoorva Mehta, founder and chief executive officer of Instacart. "Fidji brings extensive experience developing mainstream, global products that are used by billions of people every day. Her passion and instincts for building products people love will be invaluable as Instacart continues to focus on creating the best online grocery shopping experience for customers. With Barry, we're adding one of the brightest finance minds in the world to our Board. He has unparalleled insights on operational execution and building at-scale, sustainable businesses, and will be an important advisor as we focus on Instacart's next chapter of growth." 

Simo is currently the head of Facebook App, where she leads the development and strategy for the app, including news feed, stories, groups, video, marketplace, gaming, news, dating, ads and more. Prior to Facebook, Simo joined eBay in 2007, as part of the strategy team. In addition to serving as a member of Instacart's Board of Directors, Simo co-founded Women in Product, a non-profit to help women reach leadership positions in product management. 

"I am proud to be joining Apoorva and the rest of Instacart's board of directors. The COVID-19 pandemic has created a new normal for all of us, and it has put a spotlight on the role that services like Instacart can play in making people's lives easier, and creating economic opportunity for many," said Simo. "I look forward to joining the Board and helping guide the talented Instacart team as they continue to scale and create more products and services that people love." 

McCarthy was previously the chief financial officer for Spotify from 2015 to 2020 and global head of its advertising business from 2016 to 2020. Prior to joining Spotify, he was a private investor and chief financial officer and principal accounting officer of Netflix from 1999 to 2010. He previously served as a member of the Board of Directors of Pandora, Eventbrite and Chegg and is currently a member of Spotify’s board. 

"I'm excited to be joining Instacart's board of directors. I've gotten to know Apoorva and the management team over the last year, and have been impressed by how they've successfully navigated the company through a time of unprecedented growth, while also meeting the needs of their customers, shoppers, and retail partners," said McCarthy. "Grocery ecommerce in North America is at a tipping point, and I believe Instacart is well positioned to continue to lead in the space as consumer adoption increases over the coming years."