LOS ANGELES - King's Hawaiian has formed a year-long partnership with chef, restaurateur and best-selling author Guy Fieri, who will play a key role in the brand's new campaign, which showcases King's Hawaiian as an essential part of every sandwich.
The multi-million-dollar campaign will feature Fieri in television commercials and online advertising, a digital content series, retail activations, public relations and social media campaigns, and more throughout 2021.
"I've been servin' up King's Hawaiian at home and in my restaurants for years and am thrilled to finally make things official," said Fieri. "It's gonna be great to show folks across the country everything that King's Hawaiian brings to the table from their iconic Rolls to their equally righteous Sliced Bread, Mini-Subs, Sliders and Buns. Whether we're talking about my famous Motley Que sandwich or your own personal favorite, I can't wait to show ya how, when it comes to food, everything is better between King's Hawaiian bread."
For those ready to upgrade their sandwich game this season, King's Hawaiian also worked with Fieri to compile his list of the top five most iconic sandwiches in America, including a game day favorite, his BBQ Bacon Meatball Slider that's sure to score a touchdown during the Big Game next week. Recipes can be found on King’s Hawaiian’s website:
Cheesesteaks are an American classic and you know Philly is an important stop on the way to Flavortown!
It's hard to beat a classic, mile high Pastrami Sandwich. Smokey, peppery, savory beef piled high with Swiss cheese, coleslaw and Russian dressing on rye bread is an all-time favorite of mine but throw it all between King's Hawaiian Sliced Bread and you've got a new winning twist.
Hot Dogs are lights out delicious when treated like a sandwich – get creative with funky toppings!
Everybody loves Meatball Sandwiches and the only way to make 'em even more outta bounds is to throw them on a toasted Kings Hawaiian Slider Bun piled high with your favorite toppings.
The number one sandwich is the almighty Grilled Cheese… but to truly take the Flavortown crown, you have to take it up a notch like in my Sausage Mac n Cheese Camping Sandwiches.
"As someone who really knows irresistible food, there was no better choice for this campaign than the mayor of Flavortown himself, Guy Fieri," said Chad Donvito, chief marketing officer, King's Hawaiian. "Guy not only has an eye for great food and a love for sharing it, like King's Hawaiian, he also has a passion for giving back to those in need and embodying the Aloha Spirit, which is consistent with who we are as a company."