MANCHESTER, ENGLAND - St Pierre and Kroger have teamed up to bring the brioche bread company’s first seasonal product to market. Available exclusively via the national retailer, St Pierre’s holiday-inspired Star Brioche offers a fresh take on its regular Tear and Share products.  

The new product features a star-shaped design, the brand’s sweet, light brioche with delicate vanilla custard swirled throughout. 

“We are always looking to find new ways to work with our retail partners and this is another example of how we listen to our consumer audiences and our retail partners in tandem,” said Paul Baker, founder of St Pierre Groupe. “Our regular Tear and Share products are in our top seven best-selling products nationwide, but they sell particularly well on the West Coast, where Kroger already has a significant presence. What’s more, during the holiday season, there’s a natural increase in impulse purchases." 

Designed to be warmed in the oven or used to elevate popular French toast recipes, St Pierre Star Brioche To Share is available exclusively at Kroger until the end of the year at an SRP $8.99.