YUMA, ARIZ. - Bard Valley Natural Delights’ new 8-count Dark Chocolate Covered Medjool Dates item had has sold over 100,000 units since September. Bard Valley has created an eye-catching Valentine’s Day merchandiser and a consumer promotion to continue to drive excitement for the new product.
“Data from the National Confectioners Association indicated that 2020 Valentine’s Day seasonal sales performance reached $3.2 billion,” said David Baxter, marketing director of Bard Valley. “The sales results with our Dark Chocolate Covered Medjool Dates with Sea Salt exceeded all expectations. We anticipate another sales surge during the Valentine’s Day holiday.”
The header on the new merchandiser calls out Valentine’s Day and features an image of the Dark Chocolate Covered Medjool Dates with Sea Salt’s interior. Consumers can see the contrast between the creamy dark chocolate and date’s delicious center.
To further support the chocolate-covered Medjool dates, Bard Valley is launching a consumer “Date to Remember” social media promotion from Feb. 4-10, centering around a special date night for Valentine’s Day.
The Dark Chocolate Covered Medjool Dates merchandiser can also capture spring sales by replacing the easily changeable corrugated header card. A new Celebrate Spring header features Easter graphics with the tagline: “The Hunt for a Better Holiday Treat Just Got Easy.”