The Wisconsin Milk Marketing Board welcomes Holly Schmitz to the organization as the Midwest Regional Marketing Manager. Schmitz joins WMMB with a strong background in consumer marketing and retail management.

Most recently she was the Business Development Manager for Advantage where she was responsible for all headquarter sales at Hy-Vee, Fareway Stores Inc., Roundy’s, Certco and Affiliated Midwest. Schmitz brings to WMMB skills in developing growth plans and promotional strategies, as well as a special talent for building long-term relationships with buyers and department managers.

She holds a Bachelor of Science in Marketing from Upper Iowa University and a Master of Business Administration from Drake University. In her role as Regional Marketing Manager, Schmitz will represent the Wisconsin Milk Marketing Board in the retail and foodservice channels where she will develop and implement business plans and marketing programs for accounts in the Midwest.