BATTLE CREEK, MICH. - Since the COVID-19 pandemic has created a growing crisis of hunger in America, Incogmeato by MorningStar Farms is donating $1 million worth of plant-based protein products to Feeding America.
"We are proud to be partnering with Feeding America to help extend Incogmeato's mission of making plant-based protein accessible to all, especially in this critical time of need," said Sara Young, general manager of plant-based proteins at Kellogg Company, MorningStar’s parent company. "The need for good-quality protein at food banks is higher than ever, so it's important that we donate and raise awareness of this issue now."
Incogmeato’s “spokesanimals” will help the company make its donation over a friendly charitable competition on Instagram. @Prissy_Pig, @SammiChicken and @BuckleytheHighlandCow will raise awareness to the cause by rallying their fanbases to see who will get the honor of having the $1 million worth of Incogmeato product donated in their name.
Incogmeato is also encouraging fans and followers to visit FeedingAmerica.com/donate to contribute whatever they can to help communities facing hunger.