CINCINNATI - The Kroger Co. has launched the first generation of Chefbot, its AI-powered Twitter recipe tool that helps users pair the groceries in their fridge and reduce food waste by providing mealtime inspiration and personalized recommendations.
Developed in partnership with New York-based integrated creative and media agency 360i and technology partners Coffee Labs and Clarifai, Kroger's Chefbot offers a user-friendly solution for breaking away from mundane mealtime routines and unwanted at-home food waste.
Chefbot's AI analyzes photographs to recognize nearly 2,000 ingredients, unlocking 20,000 Kroger recipes for users to cook.
How Chefbot Works:
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Snap: Users snap a photo of three ingredients from their refrigerator or pantry
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Tweet: Users tweet their photo to @KrogerChefbot. Through artificial intelligence, Chefbot identifies ingredients and then scans thousands of unique recipes on Kroger.com
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Cook: Within seconds, Chefbot responds to the user's original tweet to deliver a list of personalized recipe recommendations based on the selected ingredients
"Last year, we launched Kroger's Fresh for Everyone brand transformation campaign to underscore our commitment and belief that everyone should have access to fresh, affordable and delicious food," said Mandy Rassi, Kroger's vice president of marketing. "Chefbot is one of the ways we're delivering on that brand promise by making it even easier for our customers to achieve their meal aspirations, especially as the majority of shoppers are eating meals prepared at home multiple times a day during the pandemic. We're thrilled to partner with industry thought leaders like 360i, Coffee Labs and Clarifai to bring Chefbot to our customers, and we look forward to this innovative technology inspiring fresh and delicious meals in kitchens across the country."
