IRVINE, CALIF. - The California Avocado Commission (CAC) is supporting the Produce Marketing Association’s (PMA) as a platinum sponsor of the association’s #Fresh Summit online event. CAC’s director of trade affairs, Angela Fraser, is also serving as co-chair of the Fresh Summit Committee. 

CAC’s Fresh Summit Marketplace—PMA’s solution for how exhibitors can showcase their products and services online rather than via an exhibit booth—will include informational videos, product demonstrations and advertising highlights, and product information. 

“We invite customers and potential customers of California avocados to use the platform and request meetings with Commission representatives to discuss next year’s crop as well as the customized programs we can develop,” said CAC’s vice president marketing, Jan DeLyser, who will give a 15-minute, live, California Avocado Industry Update at 10 a.m. PT on Oct. 13. 

On Oct. 14 at 10 a.m. PT, CAC retail marketing directors Dave Anderson and Carolyn Becker will discuss “Evolving Opportunities in Avocado Promotions”, informed by learnings from avocado sales and promotion data. 

From Oct. 13 through Nov. 13, CAC team members will monitor the #FreshSummit platform and mobile app to engage with attendees who make contact.