VANCOUVER, B.C. - Oppy is adding Fair Trade Certified Peruvian blueberries packed under the Ocean Spray brand to its program. This marks the first time Oppy has brought to market organic, Fair Trade Certified blueberries from Peru, which will be available from September through to December.
Complementing Oppy’s established organic Fair Trade program, its conventional and organic Ocean Spray Peruvian blueberry lineup is expected to grow by leaps and bounds over previous seasons in the years ahead.
“Oppy has always been an advocate of produce with purpose, and the addition of organic, Fair Trade Certified Ocean Spray blueberries to our program exemplifies our commitment to communities all along our expansive supply chain,” said James Milne, Oppy’s senior vice president of categories and marketing. “Our work closely mirrors consumer sentiment, which indicated that 95% of consumers trust the Fair Trade certification over unverified sustainability claims. Combined with the renowned and respected Ocean Spray brand, these blueberries have the makings of a truly spectacular offering.”
Oppy has also focused on increasing its Fair Trade footprint, with sales of Fair Trade Certified produce growing by 32% in 2019, bringing $1.1 million back to farmworkers and their families for investments to improve their communities.