IRVINE, CALIF. - The California Avocado Commission (CAC) has launched a California avocado merchandise shop online. The shop is designed to satisfy consumers who have asked where to buy such items and to promote the California avocado brand.
“The California Avocado Commission team has worn California avocado-branded apparel at festivals and events for years, and we always hear ‘Where can I buy a shirt/hat/bag like that?’,” said Jan DeLyser, vice president marketing for CAC. “Now fans will have a convenient online shop where they can purchase merchandise and show off their love of California avocados.”
Shoppers can find the merchandise at www.shop.californiaavocado.com and will be able to purchase directly from social media platforms such as Facebook and Instagram. Some of the merchandise showcases art from CAC’s advertising campaign, “The best avocados have California in them.”
Other items for sale feature a variety of designs promoting the brand, such as a T-shirt with artwork of the California flag that use an avocado instead of the State’s bear, California avocado socks and more. The shop includes other apparel as well as novelty items.
Marketing support for the California avocado merchandise shop began Sept. 14 and continues throughout the California avocado off-season, starting with public relations outreach and an email blast announcing the launch of the shop to nearly 200,000 California avocado newsletter subscribers.
A social campaign highlighting the array of merchandise will be complemented by an influencer marketing program involving twenty social influencers, driving momentum and engagement for the shop.