JACKSONVILLE, FLA. - Southeastern Grocers (SEG), the parent company of BI-LO, Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores, is launching the SEG Positive Change Round Up Campaign to address the nationwide coin shortage.
Customers at any of SEG’s banners now have the option to round up their grocery bill to the nearest dollar and donate the extra change to community members in need. All donated spare change will then be rounded up by SEG to ensure all spare change makes a difference.
“At Southeastern Grocers, we are working diligently to make a difference in the communities we serve and we are committed to protecting the health and safety of our associates, customers and neighbors as the country continues to navigate the effects of COVID-19,” said Anthony Huck, president and chief executive officer of SEG. “While the nation’s shortage of coins is unexpected, we see this as another opportunity to once again help our neighbors in need and grow stronger together.”
Over the next several months, the retailer has several charities lined up to receive the excess change each week including Feeding America, the American Heart Association, the American Red Cross and the American Cancer Society. The program is set to go through at least the end of 2020.