WEST DES MOINES, IOWA – Hy-Vee plans to hand out more than three million free masks to customers entering the Midwest grocery chain’s stores as part of the retailer’s new “Mask It Up to Shut COVID Down. It’s Your Choice” initiative.  

Starting July 27, employees will be stationed at the front doors of all stores to hand out masks to customers who are not wearing one prior to shopping. Customers will also see signage, employee attire, and other reminders around the store about the educational campaign.