DALLAS – Avocados from Mexico (AFM) is celebrating Cinco de Mayo with a new digital program encouraging consumes to celebrate the holiday with homemade guacamole creations. Now through May 6 the program #HomemadeCinco allows customers to share their guac-making skills and enter for a chance to win $500 through a sweepstakes.
Customers enter the contest by visiting AFM’s website and spinning a digital wheel that will randomly choose an ingredient they have to incorporate into their guacamole dish. In partnership with the online grocery platform Chicory, customers will have the option to buy their ingredients online to pick up at a local retailer.
"Innovation has always been at the core of AFM digital experiences," said Ivonne Kinser, head of digital marketing at AFM. "For this campaign we are integrating a breakthrough e-commerce solution embedded into our website that allows us to help consumers celebrate Cinco in the only way imaginable at this time – safely and at home."
Customers can share their guacamole creations with the hashtags #HomemadeCinco, #Guacamole and #Sweepstakes and tag @AvocadosFromMexico until May 6 to be entered for a chance to win a daily prize of $50 as well as the $500 grand prize.
In addition to the sweepstakes, James Beard award-winning television host and resident chef at the Mexican Cultural Institute Pati Jinich will host a live Cinco de Mayo party on Zoom. Customers can join the party on Tuesday, May 5 at 5:30 p.m. CDT where they will learn how to make two #HomemadeCinco guacamoles.