Shaw’s and Star Market  are celebrating the true spirit of Kraft Hockeyville USA by supporting their own local hockey communities. Along with the Boston Bruins, all 155 Shaw’s and Star Market stores are making a $500 donation to a local hockey team in their community.

“From pick-up games on the local ponds after school to the ice rinks filled with families throughout the week, the fine tradition of hockey thrives here in New England,” said Jim Rice, President of Shaw’s and Star Market.  “We are extremely proud to partner with the Boston Bruins on this exciting program by not only making donations to 155 local teams but by also encouraging our customers to enter the contest and earn the title of “Kraft Hockeyville USA.” 

This is the first time Kraft’s award-winning, Canadian-born Hockeyville program has expanded to the U.S. to help build better hockey communities throughout the country.  Now through March 18, 2015 hockey communities across the U.S. can vie for the esteemed title of “Kraft Hockeyville™ USA” and enter for a chance to win the grand prize of hosting an NHL Pre-Season game televised live on NBCSN and $150,000 in upgrades. 

Shaw’s and Star Market are working to become the favorite food and drug retailer in every state it operates.  Shaw’s is one of the oldest continuously operated supermarkets in the United States with its roots dating to 1860. Throughout five New England states, there are 155 store locations employing approximately 19,500 associates. For more information about Shaw’s, please visit or connect with us on Facebook at